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What You Need To Learn About Reciprocal Linking

This is individual that everyone seems to be arguing about at this time. Everyone trying to be able to second-guess Google's actions - that they will never perform - and questioning whether reciprocal backlinking is dead, dying or if it is something worth having on.

Enough of the particular speculation. Here's the substantiation. Google do not like reciprocal link directories and in addition they can sniff one out a distance off. There was a link directory on my site until just lately, but I have recently removed it, because it experienced become as useful as being a chocolate teapot. Whilst the major front page with the site has stored it's Google Pagerank of PR5, in one of the last updates, Google relegated in which directory, which had furthermore previously had a new PR5, to a PUBLIC RELATIONS 0. Meanwhile, I had not really altered my backlinking structure that pointed into it. I had definitely not altered my policies either: I did not link to any PR0 web-sites, kept the number of links per page as a result of a minimum and there was even text descriptions for each entry listed. Google could tell what it was and acted because they saw fit. This online game has evolved because of the most recent Panda update and although edu links, contextual back links, and several other backlinks still carry weight, some link creating methods are far less effective than before.

There's not any point wondering or whining about this. They can and maybe they are doing so as a way to provide better leads to searchers. You can enjoy it or lump it, but if you would like them to offer you decent listings, ranks or mail you any targeted visitors, their rules matter. My advice: forget *artificial* reciprocal backlinks completely. The time come to maintain the directory site, approve and disaprove submissions (mostly the latter, because the only people still seeking links are weak PR0 sites and spammers) is usually much better put in.